16th October, 2017
What is this "new revolution" that the programmatic advertising industry is currently facing? Is it a good thing or a bad thing and what does it mean for programmatic players as well as advertisers?
Zheng Zhang, CEO & Co-Founder of EnvisionX recently wrote for Fourth Source in which he talks about the pros and cons of technological advancement and also provides his predictions. Read the full article to find out more.
03rd October, 2017
Zheng Zhang, CEO & Co-Founder of EnvisionX had the opportunity recently to be interviewed by Compare the Cloud, a disruptive technology news and education website and community with a focus on cloud computing businesses.
In his video interview, Zhang discusses how he co-founded and launched EnvisionX's programmatic advertising marketplace "AdTrades", before introducing and elaborating on the other products that comprise EnvisionX's digital ecosystem such as AdCasts, the self-serve DSP (demand-side platform) and BitCasts, the pioneering programmatic blockchain technology. ...
25th September, 2017
Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX
- In a recent interview with ExchangeWire, Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. Last year it was all about header bidding but now everyone seems to be talking about blockchain. But what is blockchain exactly? How can this help address the challenges that programmatic advertising faces, such as fraud, ad quality and transparency?
The Q&A also explores the story of how EnvisionX was born and how it has evolved from being a digital adverti...
21st September, 2017
What happened at dmexco 2017: Insights, learnings and highlights from EnvisionX
Fresh from our recent trip to Cologne, Germany to attend none other than the internationally renowned digital industry event that is dmexco, we’re still feeling the buzz! With over 1,100 + exhibitors from over 39 countries, 570+ top international speakers, 50,000+ visitors from more than 100 countries and over 250 hours of conference program housed over 1,000,000+ sq ft - there was more than enough to see and do! The event really was a hive of activity and it did not fail to disappoint.
We even met a robot or two....
12th September, 2017
EnvisionX CEO & Co-Founder Zheng Zhang, recently wrote for Digital Marketing Magazine to address the question "Could Blockchain Fix the Flaws in Programmatic Advertising?" In the article, he discusses the issues with programmatic and the future of advertising with blockchain technology introduced and what this means.
He then goes on to discuss the issues in the programmatic industry such as lack of transparency, fraud and currency exchange rate complications before elaborating more on the blockchain and how it can redefine an integrity to our industry, help combat fraud and work for the...
11th September, 2017
We are delighted to share the news of major updates to our SPO (Supply Path Optimisation) which was recently announced via Blockchain News. This move puts our AdTrades product in transformation, a move which has already taken effect. Read the full article to find out more.
04th September, 2017
This blog post is the first in "The DSP Story" series where we introduce our buyers and ask them why they work with EnvisionX. First up, is Pocketmath. As a mobile advertising company, Pocketmath allows advertisers to experience the power of real time to create smarter mobile ad campaigns. Read on to understand why they choose EnvisionX as their solution.
22nd August, 2017
The countdown to dmexco 2017 has begun! September 13th & 14th brings together over 1,050+ exhibitors from over 35 countries, 570+ top speakers from all over the world, 50,000+ visitors from more than 100 countries and over 250 hours of conference program housed over 1,000,000+ sq ft that comprise the digital industry’s most internationally renowned trade show in Cologne, Germany. It's not to be missed and EnvisionX will be there! If you're attending, get in touch today to schedule a meeting.
21st August, 2017
In a recent article published by Marketing Tech, Zheng Zhang, CEO & Co-Founder of EnvisionX explains how blockchain can be used to solve the flaws in programmatic advertising. These flaws are industry wide such as transparency, fraudulent activity, currency issues and more - very real global issues which affect revenue, waste advertisers money, breaks down the trust between parties and the ad tech industry amongst others.
Zhang also shares with Marketing Tech his predictions for blockchain technology.
01st August, 2017
EnvisionX was featured recently in Bitcoin Exchange guide, a news website that publishes content related to all major bitcoin exchanges, providing in depth analysis.
In the article, an introduction is given to EnvisionX, what products are offered as well as how it works. It then mentions cryptocurrency support, traffic quality control, transparent verification process and smart contract real-time payout to name a few, before drawing a conclusion on EnvisionX overall.
Read the full article on Bitcoin Exchange Guide.
If you have any questions, simply get in touch and a me...
