EnvisionX was recently mentioned in BTCoin.info for the launch of our BitCasts platform - bringing blockchain technology to the programmatic advertising industry.
The article highlights the introduction of a blockchain element to EnvisionX's existing advertising technology which will advance global programmatic advertising to the next level, at the same time adding an extra layer of security to the platforms to help combat core issues facing the industry such as currency, long payment turnaround to publishers, transparency issues and fraud.
Zheng Zhang, CEO & Founder of EnvisionX said:
“We are radicalising the digital advertising space by leveraging the power of Blockchain technology with progressive programmatic advertising. There are a few pioneers in advertising who have built a basic cryptocurrency based ad network. However, by combining our existing advanced programmatic ecosystem with Blockchain technology, Bitcasts is set to really bring online advertising to the next stage and help us to continue working for the greater good of the industry as a whole.”
Read about the major worldwide buyer problems BitCasts tackles by reading the full article on BTCoin.info.
Until next time!
~ The EnvisionX Team