Zheng Zhang, CEO & Co-Founder of EnvisionX had the opportunity recently to be interviewed by Compare the Cloud, a disruptive technology news and education website and community with a focus on cloud computing businesses.
In his video interview, Zhang discusses how he co-founded and launched EnvisionX's programmatic advertising marketplace "AdTrades", before introducing and elaborating on the other products that comprise EnvisionX's digital ecosystem such as AdCasts, the self-serve DSP (demand-side platform) and BitCasts, the pioneering programmatic blockchain technology.
But what exactly is blockchain? What's so special about it and what does it mean for all players in the advertising technology (adtech) industry?
Blockchain technology provides an open decentralised database of every transaction involving value. It creates a chronological and public record that can be verified by the entire community. First and foremost it removes any unnecessary "middlemen" in the chain to simplify the process further and in doing so, creates greater spend transparency and truly tackles ad fraud amongst other industry issues.
We would love to hear from you! If you have any questions and would like to speak to one of our programmatic experts, please get in touch.
Until next time!
- The EnvisionX Team.
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To discover more about our programmatic blockchain technology, head over to the BitCasts website.