03rd October, 2017
But what exactly is blockchain? What's so special about it and what does it mean for all players in the advertising technology (adtech) industry?
Blockchain technology provides an open decentralised database of every transaction involving value. It creates a chronological and public record that can be verified by the entire community. First and foremost it removes any unnecessary "middlemen" in the chain to simplify the process further and in doing so, creates greater spend transparency and truly tackles ad fraud amongst other industry issues.
We would love to hear from you! If you have any questions and would like to speak to one of our programmatic experts, please get in touch.
Until next time!
- The EnvisionX Team.
To discover more about our programmatic blockchain technology, head over to the BitCasts website.
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