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EnvisionX Team

EnvisionX Team

16th October, 2017

(Fourth Source) Navigating a New Revolution in Programmatic Advertising Technology

(Fourth Source) Navigating a New Revolution in Programmatic Advertising Technology

EnvisionX News EnvisionX Press

What is this "new revolution" that the programmatic advertising industry is currently facing? Is it a good thing or a bad thing and what does it mean for programmatic players as well as advertisers? Zheng Zhang, CEO & Co-Founder of EnvisionX recently wrote for Fourth Source in which he talks about the pros and cons of technological advancement and also provides his predictions. Read the full article to find out more. Read More

EnvisionX Team

EnvisionX Team

03rd October, 2017

(Compare the Cloud) Programmatic Advertising Traffic – Discussion on Blockchain – EnvisionX’s Zheng Zhang

(Compare the Cloud) Programmatic Advertising Traffic – Discussion on Blockchain – EnvisionX’s Zheng Zhang

EnvisionX News EnvisionX Press

Zheng Zhang, CEO & Co-Founder of EnvisionX had the opportunity recently to be interviewed by Compare the Cloud, a disruptive technology news and education website and community with a focus on cloud computing businesses.  In his video interview, Zhang discusses how he co-founded and launched EnvisionX's programmatic advertising marketplace "AdTrades", before introducing and elaborating on the other products that comprise EnvisionX's digital ecosystem such as AdCasts, the self-serve DSP (demand-side platform) and BitCasts, the pioneering programmatic blockchain technology. ... Read More

EnvisionX Team

EnvisionX Team

25th September, 2017

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

EnvisionX News EnvisionX Press

Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX - In a recent interview with ExchangeWire, Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. Last year it was all about header bidding but now everyone seems to be talking about blockchain. But what is blockchain exactly? How can this help address the challenges that programmatic advertising faces, such as fraud, ad quality and transparency?  The Q&A also explores the story of how EnvisionX was born and how it has evolved from being a digital adverti... Read More