12th September, 2017
(Digital Marketing Magazine) Could Blockchain Fix the Flaws in Programmatic Advertising?
EnvisionX CEO & Co-Founder Zheng Zhang, recently wrote for Digital Marketing Magazine to address the question "Could Blockchain Fix the Flaws in Programmatic Advertising?" In the article, he discusses the issues with programmatic and the future of advertising with blockchain technology introduced and what this means. He then goes on to discuss the issues in the programmatic industry such as lack of transparency, fraud and currency exchange rate complications before elaborating more on the blockchain and how it can redefine an integrity to our industry, help combat fraud and work for the... Read More