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EnvisionX Team

EnvisionX Team

03rd October, 2017

(Compare the Cloud) Programmatic Advertising Traffic – Discussion on Blockchain – EnvisionX’s Zheng Zhang

(Compare the Cloud) Programmatic Advertising Traffic – Discussion on Blockchain – EnvisionX’s Zheng Zhang

EnvisionX News EnvisionX Press

Zheng Zhang, CEO & Co-Founder of EnvisionX had the opportunity recently to be interviewed by Compare the Cloud, a disruptive technology news and education website and community with a focus on cloud computing businesses.  In his video interview, Zhang discusses how he co-founded and launched EnvisionX's programmatic advertising marketplace "AdTrades", before introducing and elaborating on the other products that comprise EnvisionX's digital ecosystem such as AdCasts, the self-serve DSP (demand-side platform) and BitCasts, the pioneering programmatic blockchain technology. ... Read More

EnvisionX Team

EnvisionX Team

25th September, 2017

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

EnvisionX News EnvisionX Press

Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX - In a recent interview with ExchangeWire, Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. Last year it was all about header bidding but now everyone seems to be talking about blockchain. But what is blockchain exactly? How can this help address the challenges that programmatic advertising faces, such as fraud, ad quality and transparency?  The Q&A also explores the story of how EnvisionX was born and how it has evolved from being a digital adverti... Read More

EnvisionX Team

EnvisionX Team

12th September, 2017

(Digital Marketing Magazine) Could Blockchain Fix the Flaws in Programmatic Advertising?

(Digital Marketing Magazine) Could Blockchain Fix the Flaws in Programmatic Advertising?

EnvisionX News EnvisionX Press EnvisionX Content

EnvisionX CEO & Co-Founder Zheng Zhang, recently wrote for Digital Marketing Magazine to address the question "Could Blockchain Fix the Flaws in Programmatic Advertising?" In the article, he discusses the issues with programmatic and the future of advertising with blockchain technology introduced and what this means. He then goes on to discuss the issues in the programmatic industry such as lack of transparency, fraud and currency exchange rate complications before elaborating more on the blockchain and how it can redefine an integrity to our industry, help combat fraud and work for the... Read More

EnvisionX Team

EnvisionX Team

11th September, 2017

(Blockchain News) EnvisionX Announces Latest Updates To Optimise The Supply Path

(Blockchain News) EnvisionX Announces Latest Updates To Optimise The Supply Path

EnvisionX News EnvisionX Press

We are delighted to share the news of major updates to our SPO (Supply Path Optimisation) which was recently announced via Blockchain News. This move puts our AdTrades product in transformation, a move which has already taken effect. Read the full article to find out more. Read More

EnvisionX Team

EnvisionX Team

22nd August, 2017

EnvisionX at dmexco 2017: Lightening the Age of Transformation

EnvisionX at dmexco 2017: Lightening the Age of Transformation

EnvisionX Events EnvisionX Content

The countdown to dmexco 2017 has begun! September 13th & 14th brings together over 1,050+ exhibitors from over 35 countries, 570+ top speakers from all over the world, 50,000+ visitors from more than 100 countries and over 250 hours of conference program housed over 1,000,000+ sq ft that comprise the digital industry’s most internationally renowned trade show in Cologne, Germany. It's not to be missed and EnvisionX will be there! If you're attending, get in touch today to schedule a meeting. Read More

EnvisionX Team

EnvisionX Team

21st August, 2017

(Marketing Tech) How Blockchain can be used to Solve the Flaws in Programmatic Advertising

(Marketing Tech) How Blockchain can be used to Solve the Flaws in Programmatic Advertising

EnvisionX News EnvisionX Press

In a recent article published by Marketing Tech, Zheng Zhang, CEO & Co-Founder of EnvisionX explains how blockchain can be used to solve the flaws in programmatic advertising. These flaws are industry wide such as transparency, fraudulent activity, currency issues and more - very real global issues which affect revenue, waste advertisers money, breaks down the trust between parties and the ad tech industry amongst others. Zhang also shares with Marketing Tech his predictions for blockchain technology. Read More

EnvisionX Team

EnvisionX Team

31st July, 2017

Finding the Key to Unlock Easy Advertising: The CEO's Perspective

Finding the Key to Unlock Easy Advertising: The CEO's Perspective

EnvisionX News EnvisionX Press EnvisionX Events EnvisionX Content

Read this blog post for to discover a day in the life of Zheng Zhang, CEO and Co-Founder at EnvisionX. Learn about how he found the key to unlock easy advertising - it's all in a day's work for EnvisionX's CEO! Read More

EnvisionX Team

EnvisionX Team

26th July, 2017

(BTCoin.info) | EnvisionX to Bring Blockchain to Programmatic Advertising

(BTCoin.info) | EnvisionX to Bring Blockchain to Programmatic Advertising

EnvisionX News EnvisionX Press EnvisionX Product News

EnvisionX was recently mentioned in BTCoin.info for the launch of our BitCasts platform - bringing blockchain technology to the programmatic advertising industry.  The article highlights the introduction of a blockchain element to EnvisionX's existing advertising technology which will advance global programmatic advertising to the next level, at the same time adding an extra layer of security to the platforms to help combat core issues facing the industry such as currency, long payment turnaround to publishers, transparency issues and fraud.  Zheng Zhang, CEO & Founder of EnvisionX said:... Read More