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EnvisionX Team

EnvisionX Team

12th September, 2017

(Digital Marketing Magazine) Could Blockchain Fix the Flaws in Programmatic Advertising?

(Digital Marketing Magazine) Could Blockchain Fix the Flaws in Programmatic Advertising?

EnvisionX News EnvisionX Press EnvisionX Content

EnvisionX CEO & Co-Founder Zheng Zhang, recently wrote for Digital Marketing Magazine to address the question "Could Blockchain Fix the Flaws in Programmatic Advertising?" In the article, he discusses the issues with programmatic and the future of advertising with blockchain technology introduced and what this means. He then goes on to discuss the issues in the programmatic industry such as lack of transparency, fraud and currency exchange rate complications before elaborating more on the blockchain and how it can redefine an integrity to our industry, help combat fraud and work for the... Read More

EnvisionX Team

EnvisionX Team

11th September, 2017

(Blockchain News) EnvisionX Announces Latest Updates To Optimise The Supply Path

(Blockchain News) EnvisionX Announces Latest Updates To Optimise The Supply Path

EnvisionX News EnvisionX Press

We are delighted to share the news of major updates to our SPO (Supply Path Optimisation) which was recently announced via Blockchain News. This move puts our AdTrades product in transformation, a move which has already taken effect. Read the full article to find out more. Read More

EnvisionX Team

EnvisionX Team

04th September, 2017

The DSP Story: Why We Choose EnvisionX - Pocketmath

The DSP Story: Why We Choose EnvisionX - Pocketmath

EnvisionX Content

This blog post is the first in "The DSP Story" series where we introduce our buyers and ask them why they work with EnvisionX. First up, is Pocketmath. As a mobile advertising company, Pocketmath allows advertisers to experience the power of real time to create smarter mobile ad campaigns. Read on to understand why they choose EnvisionX as their solution. Read More

EnvisionX Team

EnvisionX Team

22nd August, 2017

EnvisionX at dmexco 2017: Lightening the Age of Transformation

EnvisionX at dmexco 2017: Lightening the Age of Transformation

EnvisionX Events EnvisionX Content

The countdown to dmexco 2017 has begun! September 13th & 14th brings together over 1,050+ exhibitors from over 35 countries, 570+ top speakers from all over the world, 50,000+ visitors from more than 100 countries and over 250 hours of conference program housed over 1,000,000+ sq ft that comprise the digital industry’s most internationally renowned trade show in Cologne, Germany. It's not to be missed and EnvisionX will be there! If you're attending, get in touch today to schedule a meeting. Read More

EnvisionX Team

EnvisionX Team

26th July, 2017

(BTCoin.info) | EnvisionX to Bring Blockchain to Programmatic Advertising

(BTCoin.info) | EnvisionX to Bring Blockchain to Programmatic Advertising

EnvisionX News EnvisionX Press EnvisionX Product News

EnvisionX was recently mentioned in BTCoin.info for the launch of our BitCasts platform - bringing blockchain technology to the programmatic advertising industry.  The article highlights the introduction of a blockchain element to EnvisionX's existing advertising technology which will advance global programmatic advertising to the next level, at the same time adding an extra layer of security to the platforms to help combat core issues facing the industry such as currency, long payment turnaround to publishers, transparency issues and fraud.  Zheng Zhang, CEO & Founder of EnvisionX said:... Read More

EnvisionX Team

EnvisionX Team

24th July, 2017

(The Block) | Cleaning Up Programmatic Advertising

(The Block) | Cleaning Up Programmatic Advertising

EnvisionX News EnvisionX Press EnvisionX Product News

(The Block) Cleaning Up Programmatic Advertising - Our recent announcement on our launch of “BitCasts” and EnvisionX being the first to bring programmatic enabled blockchain technology to ad tech, addressing industry key issues and challenges was featured in The Block - a publication dedicated to blockchain technology news. Read More

EnvisionX Team

EnvisionX Team

18th July, 2017

(ExchangeWire) | EnvisionX incorporates blockchain technology in programmatic solution

(ExchangeWire) | EnvisionX incorporates blockchain technology in programmatic solution

EnvisionX News EnvisionX Press EnvisionX Product News

(ExchangeWire) | EnvisionX incorporates blockchain technology in programmatic solution We are delighted to announce the exciting launch of programmatic blockchain technology “BitCasts” the news of which was recently featured in ExchangeWire’s weekly “round-up” on their blog which rounds up some of the biggest stories in the European digital advertising space. In his interview with ExchangeWire, Zheng Zhang, our CEO and Founder, talks about what it means for the industry and how introducing a blockchain element into EnvisionX’s ad tech offering is the “radicalisation of the digital advertisi... Read More

EnvisionX Team

EnvisionX Team

30th June, 2017

Goodbye AdHub, Hello AdTrades!

Goodbye AdHub, Hello AdTrades!

EnvisionX News EnvisionX Product News

We've recently re-branded our dynamic and versatile marketplace and AdHub has now reemerged as AdTrades! Find out why and what the latest updates are with our bustling digital marketplace - from anti-fraud, ad quality and a new UI - we're constantly working to benefit our buyers and sellers of advertising. Read More

EnvisionX Team

EnvisionX Team

01st March, 2017

3 Reasons to Use a Dedicated Marketplace

3 Reasons to Use a Dedicated Marketplace

EnvisionX Content

Globally speaking, the programmatic industry has been talking about the issue of fragmentation for some time. While by no means is this a new marketplace; it is still yet to even come close to anywhere near its full potential. The popularity and the overall utilisation is limited by a number of factors such as transparency and controllability. Read More

EnvisionX Team

EnvisionX Team

07th October, 2016

Reflections and Thoughts Following dmexco 2016 - Programmatic TV

Reflections and Thoughts Following dmexco 2016 - Programmatic TV

EnvisionX Events

Interesting take-outs from the dmexco 2016 event which we hope you will find of great interest, we certainly did! So, taking a look at dmexco 2016, the key take outs for us are around Programmatic TV, and mobile video advertising. Read More