image

exchangewire

Contact Us
EnvisionX Team

EnvisionX Team

25th September, 2017

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

EnvisionX News EnvisionX Press

Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX - In a recent interview with ExchangeWire, Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. Last year it was all about header bidding but now everyone seems to be talking about blockchain. But what is blockchain exactly? How can this help address the challenges that programmatic advertising faces, such as fraud, ad quality and transparency?  The Q&A also explores the story of how EnvisionX was born and how it has evolved from being a digital adverti... Read More

EnvisionX Team

EnvisionX Team

18th July, 2017

(ExchangeWire) | EnvisionX incorporates blockchain technology in programmatic solution

(ExchangeWire) | EnvisionX incorporates blockchain technology in programmatic solution

EnvisionX News EnvisionX Press EnvisionX Product News

(ExchangeWire) | EnvisionX incorporates blockchain technology in programmatic solution We are delighted to announce the exciting launch of programmatic blockchain technology “BitCasts” the news of which was recently featured in ExchangeWire’s weekly “round-up” on their blog which rounds up some of the biggest stories in the European digital advertising space. In his interview with ExchangeWire, Zheng Zhang, our CEO and Founder, talks about what it means for the industry and how introducing a blockchain element into EnvisionX’s ad tech offering is the “radicalisation of the digital advertisi... Read More