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EnvisionX Team

EnvisionX Team

21st August, 2017

(Marketing Tech) How Blockchain can be used to Solve the Flaws in Programmatic Advertising

(Marketing Tech) How Blockchain can be used to Solve the Flaws in Programmatic Advertising

EnvisionX News EnvisionX Press

In a recent article published by Marketing Tech, Zheng Zhang, CEO & Co-Founder of EnvisionX explains how blockchain can be used to solve the flaws in programmatic advertising. These flaws are industry wide such as transparency, fraudulent activity, currency issues and more - very real global issues which affect revenue, waste advertisers money, breaks down the trust between parties and the ad tech industry amongst others. Zhang also shares with Marketing Tech his predictions for blockchain technology. Read More