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(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

- In a recent interview with ExchangeWire, Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. Last year it was all about header bidding but now everyone seems to be talking about blockchain. But what is blockchain exactly? How can this help address the challenges that programmatic advertising faces, such as fraud, ad quality and transparency?

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