admin's blog

Do Advertisers Like Outstream Video?

Do Advertisers Like Outstream Video?

Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow.

Thus, these formats don’t need to be attached to publisher’s video content to render. And those who sell them say there is better viewability because outstream video, when assimilated into the article text, doesn't run below the fold or in the right rail.

SIGN UP FOR OUR NEWSLETTER