Interesting take-outs from the dmexco 2016 event which we hope you will find of great interest, we certainly did! So, taking a look at dmexco 2016, the key take outs for us are around Programmatic TV, and mobile video advertising.
Do Advertisers Like Outstream Video?
Premium video scarcity and the rise of in-feed mobile video have created the perfect storm for an explosion of outstream video – a format that, instead of running instream as pre-roll or mid-roll, is either embedded between article content or within a slideshow.
Thus, these formats don’t need to be attached to publisher’s video content to render. And those who sell them say there is better viewability because outstream video, when assimilated into the article text, doesn't run below the fold or in the right rail.