EnvisionX Policies

The Demand-side and Supply-side Policies apply to EnvisionX partners that use the EnvisionX AdTrades and AdCasts platforms. Without prior consent to comply with the EnvisionX Policies, partners will not be provided with the access to EnvisionX AdTrades and AdCasts platforms. EnvisionX partners who violate the policies will be suspended temporarily or permanently.

EnvisionX reserves the right to amend these policies from time to time by giving notice of this to its partners in writing and the partners' continued use of the EnvisionX AdTrades and AdCasts Platforms after such notification shall constitute the partners' deemed acceptance.

Demand-side Policies

For all partners who are using the AdTrades and AdCasts platforms to buy media, you must ensure that all creative, media, markup, etc, you make available through the AdTrades and AdCasts platforms comply at all times with the EnvisionX Demand-side Policies set out below:

1. All advertising must comply with all applicable privacy laws, rules, regulations, and sanctioned programs, including without limitation all applicable intellectual property rights of any third party and Internet advertising industry guidelines including the self-regulatory principles and code of conduct of the Network Advertising Initiative, the Interactive Advertising Bureau, and the Digital Advertising Alliance.

2. Advertiser agrees to:
- not resell ad units, except with explicit EnvisionX and Supply-side partner approval
- serve an advertisement to the Supply-side partner with the correct technical guidelines and requirements for said Supply-side partner impression opportunity, except with explicit EnvisionX approval

3. Advertising must not contain any of the following:
- content that is illegal, promotes illegal activity, or infringes on the legal rights of others. This includes but is not limited to content containing child pornography and unauthorized use of copyrighted material;
- pornographic, adult, or mature content;
- violent content;
- content related to racial intolerance or advocacy against any individual, group, or organization;
- hacking/cracking content;
- gambling or casino-related content, including but not limited to online or offline gambling or betting;
- illicit drugs and drug paraphernalia content, including but not limited to anabolic steroids;
- content relating to the sale of alcohol, including beer, wine, or liquor;
- content relating to the sale of tobacco or tobacco-related products, including but not limited to electronic cigarettes, pipes, bongs, cigarettes, cigars or other related matters;
- content relating to the sale of prescription drugs;
- content relating to the sale of weapons or ammunition, including but not limited to firearms, firearm components, fighting knives, stun guns;
- content relating to programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails;
- auto-play audio elements;
- pop-up or pop-under content;
- flashy, shaking or blurry images;
- multiple advertising units per advertising slot;
- auto-refresh or rotating advertising units

4. All advertising must not:
- fraudulently or misleadingly induce a user to click on an advertisement;
- change user preferences or initiate downloads without the user’s explicit consent;
- distribute malware or redirect users to unwanted websites, including malware, or contain pop-ups or pop-unders that interfere with site navigation; or
- contain fraudulent methods to inflate or arbitrage ad impressions, including advertising stacking or calling other advertising units at run time

5. All advertising must:
- comply with NAI/IAB/AAAA guidelines for spam; and
- have explicit authorized permission from an advertiser or agent to use specified ad content.


Supply-side Policies

For all partners who are using the AdTrades and AdCasts platforms to sell media, you must ensure that all media you make available through the AdTrades and AdCasts platforms comply at all times with the EnvisionX Supply-side Policies set out below:

1. You must comply with all applicable privacy laws, rules, regulations, and sanctioned programs, including without limitation all applicable intellectual property rights of any third party and Internet advertising industry guidelines including the self-regulatory principles and code of conduct of the Network Advertising Initiative, the Interactive Advertising Bureau, and the Digital Advertising Alliance.

2. Supply-side partners that serve advertisements must ensure the Sites do not contain any of the following:
- content that is illegal, promotes illegal activity or infringes on the legal rights of others. This includes but is not limited to content containing child pornography and unauthorized use of copyrighted material;
- pornographic, adult, or mature content;
- violent content;
- content related to racial intolerance or advocacy against any individual, group, or organization;
- hacking/cracking content;
- gambling or casino-related content, including but not limited to online or offline gambling or betting;
- illicit drugs and drug paraphernalia content, including but not limited to anabolic steroids;
- sale of alcohol, including beer, wine, and liquor;
- sale of tobacco or tobacco-related products, including but not limited to electronic cigarettes, pipes, bongs, cigarettes, cigars, etc.;
- sale of prescription drugs;
- sale of weapons or ammunition, including by not limited to firearms, firearm components, fighting knives, stun guns; or
- content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails.

3. Supply-side partners that serve advertisements must ensure the Sites do not:
- use artificial means to inflate impressions, conversions and/or clicks, including but not limited to click fraud or any other method of fraudulent activity.
- induce clicks from users or third parties by
(i) offering compensation or other incentives to click on the ad;
(ii) formatting or labelling the ads or the surrounding content so as to trigger inadvertent click of the ads; or (iii) otherwise soliciting the user to click the ad;
- provide inventory from systems that overlay ad space on a given site without express permission of the site owner;
- change user preferences or initiate downloads without the user’s explicit consent; or
- distribute malware or redirect users to unwanted websites, including malware, or contain pop-ups or pop-unders that interfere with site navigation.

4. Supply-side partners that serve advertisements must ensure the Sites:
- comply with NAI/IAB/AAAA guidelines for spam;
- have explicit authorized permission from publishers to place ad content within the publisher’s page;
- obtain express (i.e. opt-in) consent from end users;
- ensure that all applicable privacy policies disclose all applicable information including the collection, processing, or disclosure;
- have permission and disclose to user that it collects any user data, including but not limited to any location data that is collected, processed, or which identifies or can be used to infer an end user’s precise geographic location, such as GPS, Wi-Fi or mobile cell tower data; and
- provide accurate domain information in calls to the Services.



These EnvisionX Demand-side and Supply-side Policies were last updated on July 7, 2017.