EnvisionX at dmexco 2017: Lightening the Age of Transformation
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EnvisionX Team
22 August 2017

EnvisionX at dmexco 2017: Lightening the Age of Transformation

The countdown to dmexco 2017 has begun! September 13th & 14th brings together over 1,050+ exhibitors from over 35 countries, 570+ top speakers from all over the world, 50,000+ visitors from more than 100 countries and over 250 hours of conference program housed over 1,000,000+ sq ft that comprise the digital industry’s most internationally renowned trade show in Cologne, Germany.

Each year this key industry event gets bigger and better and the theme for the event is always highly anticipated. This year’s motto is “Lightening the Age of Transformation” which embraces a movement of digital transformation, an ongoing process rather than a completed project with no “clearly defined beginning and end.” The digital world is in sync with the continuous changes in the economy, meaning that digital players have to “transform ourselves on every level – strategically, technically and operationally.”

Under this motto, dmexco will present some key thinkers, “movers and shakers” and popular influencers of the digital economy, who are able to provide insight and share learnings into innovation and transformation, having integrated digital into their “DNA”.

Only companies who are forward-thinking and in control of this continuous transformation will “make their businesses fit for the future” and dmexco cites how marketing, brands and companies are at the centre of this change – not forgetting how the sole focus is still on the human being as a consumer. Think, the Internet of Things, automation and artificial intelligence to name a few.

This is certainly a theme that is rather apt for EnvisionX due to our pioneering programmatic blockchain technology EXCHAIN, recently announced in the trade press, which aligns with one of our core values of creative innovation and working for the greater good of the advertising industry as a whole to address worldwide challenges (transparency, fraud, forex issues to name a few). We really do help our clients and partners to further drive programmatic strategies with our own unique digital ecosystem (AdTrades and AdCasts) and keep a sharp eye at the forefront of change and solutions for development. We wouldn’t have it any other way and as such, we’re looking forward to attending dmexco for the second year in a row!

If you’re attending dmexco and would like to discuss your programmatic strategy and how we can help you unlock easy advertising please get in touch.

In attendance will be our CEO and Co-Founder Zheng Zhang and our Director of Business Development for APAC, Ai Nakama.

About the event

Find out more about the dmexco event theme “Lightening the Age of Transformation”.

The dmexco checklist – don’t forget to plan ahead!

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See you at dmexco!
~ The EnvisionX Team