Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain
With the on-set of GDPR (General Data Protection Regulation) coming into full effect in May 2018, what does this move spell for programmatic blockchain technology and the advertising industry overall? Can programmatic blockchain technology actually benefit? Who can benefit and what would this look like? Zheng Zhang, CEO & Co-Founder of EnvisionX spoke with Marketing Tech to discuss all.
Ad Tech Daily spoke to Zheng Zhang, CEO & Co-Founder of EnvisionX to discuss what ways easy advertising can be achieved. Zhang reasoned there are five essential steps to achieving a seamless experience that not only makes it easy for the advertiser but the industry overall.
Read the original article on Ad Tech Daily to find out more.
Zheng Zhang speaks to Fourth Source on GDPR (General Data Protection Regulation).
Zheng Zhang, CEO & Co-Founder of EnvisionX, shares his thoughts and programmatic predictions on GDPR in Creativepool's article.
- In a recent interview with ExchangeWire, Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. Last year it was all about header bidding but now everyone seems to be talking about blockchain. But what is blockchain exactly? How can this help address the challenges that programmatic advertising faces, such as fraud, ad quality and transparency?
Our CEO & Co-Founder was featured in PerformanceIN to discuss whether blockchain tech could help drive creativity in programmatic.
Zheng Zhang, CEO & Co-Founder of EnvisionX talks about the pros and cons of technological advancement and also provides his predictions.
EnvisionX interview with Compare the Cloud, a disruptive technology news and education website with a focus on cloud computing businesses.
Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. But what is blockchain exactly?