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(Marketing Tech) GDPR and Blockchain: The Next Stages in Programmatic Advertising’s Evolution?


With the on-set of GDPR (General Data Protection Regulation) coming into full effect in May 2018, what does this move spell for programmatic blockchain technology and the advertising industry overall? Can programmatic blockchain technology actually benefit? Who can benefit and what would this look like? Zheng Zhang, CEO & Co-Founder of EnvisionX spoke with Marketing Tech to discuss all.

Read the original article on Marketing Tech

(Ad Tech Daily) Five Ways to Achieve Easy Advertising in the Programmatic Age


Ad Tech Daily spoke to Zheng Zhang, CEO & Co-Founder of EnvisionX to discuss what ways easy advertising can be achieved. Zhang reasoned there are five essential steps to achieving a seamless experience that not only makes it easy for the advertiser but the industry overall.

Read the original article on Ad Tech Daily to find out more.

Read the original article on GMA.

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX


– In a recent interview with ExchangeWire, Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. Last year it was all about header bidding but now everyone seems to be talking about blockchain. But what is blockchain exactly? How can this help address the challenges that programmatic advertising faces, such as fraud, ad quality and transparency?